You got a good number of backlinks but your website is still not ranking as you expected? Then, you need to stop and think is your on-page optimized? If not, then you are making a big mistake. This mistake generally makes the task of achieving a higher search engine ranking much more daunting and challenging. Basically it is the creation of search engine optimized content using on age elements including: links, tags, graphics and text. Proper on page SEO is an attempt to ensure that search engines understand what your website is all about. It is basically the changes or implementations that are carried on your website.
The working methodology of search engines is very simple, they regularly send their “spiders” to index pages on the web. Of course they don’t understand your page they just look for indicators of its relevancy. This generally includes, looking at the text in the headers, title tags and in the image Alt tags in addition to looking at the links and their anchor text. If the search engines are unclear about the relevancy of the page then it becomes really difficult to rank higher on SERPs. With the help of On-page SEO webmaster can ensure that the search engines are clear about the relevancy of the page.
In this process an SEO expert basically structures the site in a way that it becomes search engine friendly. This is the best way to convince the search engines that your content is highly relevant to your keyword. Some of the important and essential techniques include:
Title Tag: Always include your keyword in your title tag. But ensure that it doesn’t look like a spam. Here generally people make a mistake by placing all their keywords in the title tag. Also keep it readable for real users.
Meta Description tag: Try using your keyword once or twice in the Meta description
Header tags: They help you enormously in your SEO efforts. These are tags H1-H6 in order of importance.
SEO your content: Bold or underline your keywords used in the content. This way you can tell search engines that those keywords are important that the other.
Internal linking: It is very important to internally link your pages. Having every page to link to other page on the website can take you long way in the SEO.
The working methodology of search engines is very simple, they regularly send their “spiders” to index pages on the web. Of course they don’t understand your page they just look for indicators of its relevancy. This generally includes, looking at the text in the headers, title tags and in the image Alt tags in addition to looking at the links and their anchor text. If the search engines are unclear about the relevancy of the page then it becomes really difficult to rank higher on SERPs. With the help of On-page SEO webmaster can ensure that the search engines are clear about the relevancy of the page.
In this process an SEO expert basically structures the site in a way that it becomes search engine friendly. This is the best way to convince the search engines that your content is highly relevant to your keyword. Some of the important and essential techniques include:
Title Tag: Always include your keyword in your title tag. But ensure that it doesn’t look like a spam. Here generally people make a mistake by placing all their keywords in the title tag. Also keep it readable for real users.
Meta Description tag: Try using your keyword once or twice in the Meta description
Header tags: They help you enormously in your SEO efforts. These are tags H1-H6 in order of importance.
SEO your content: Bold or underline your keywords used in the content. This way you can tell search engines that those keywords are important that the other.
Internal linking: It is very important to internally link your pages. Having every page to link to other page on the website can take you long way in the SEO.
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